Get a true read on performance
Review your sales figures alongside your visitor numbers. Tell whether a quiet day came from fewer visitors or from visitors who never reached the checkout.
Visitor analytics
Know your store traffic, hour by hour
Using the camera that covers your entrance, Razbin counts the people who walk in. It compares today with the same time yesterday and last week, and shows your busiest hour, how full the store gets and how long visitors stay.
What you gain
A store that knows its traffic makes better decisions
Match staffing to traffic
Base shifts, breaks and checkout coverage on hour-by-hour visitor numbers, not on instinct.
See the effect of a change
Track how a new window display or store layout affects traffic in the week and month views.
What it measures
Everything you need to know about your visitors
Reports update every minute
Visitor count
People walking in through your entrance, hour by hour and day by day.
Same-time comparison
Yesterday and the same day last week, counted up to the current time of day.
Busiest hour
The busiest hour of the day and how it compares with the same hour yesterday.
Peak occupancy
The highest number of people in the store at once, when it happened and the daily average.
Average dwell time
How long visitors stay in the store on average, hour by hour.
Day, week and month
Charts for the last 14 days, the last 10 weeks and the last 12 months.
Fair comparisons
Always compared up to the same time of day
If you check at 15:00, yesterday and the same day last week are counted up to 15:00 as well. You never compare half a day with a full one, so any rise or dip you see is real.
- Change versus the same time yesterday
- Change versus the same day and time last week
- Cumulative total or hour-by-hour view
- Your busiest hour compared with the same hour yesterday
Occupancy and dwell time
How full does your store get, and how long do visitors stay?
Peak occupancy is the highest number of people in the whole store at the same moment. You also see the daily average and the peak for every hour.
Average dwell time shows how long visitors spend in the store on average. An hourly chart lets you compare today with yesterday and last week.
Manager access
The busiest moment of the day
You can also see a snapshot and a short clip of the moment occupancy peaked, right in the app.
- Event clip
- 15 s
In practice
How a number becomes a decision
Shift planning
Your team in place for the rush
Look at the busiest hours of recent weeks and schedule extra staff and breaks around them.
Campaigns
Measure day-one impact
Compare a campaign's first day with the same day last week, up to the same time, and see its effect before the day is over.
Slow mornings
Spot a dip early
If morning traffic is behind yesterday and last week, you'll see it before noon and can act for the rest of the day.
Common questions
About visitor analytics
How are visitors counted?
The camera that covers your entrance counts the people walking into the store. The counting area is set up during installation to match your entrance.
Are staff counted as visitors?
Measurements focus on customers. Staff areas, such as the space behind the checkout and the stockroom, are kept out of customer metrics, and Razbin applies further rules during the day to tell staff apart from customers.
Can I look back at past data?
Yes. The day, week and month views show the last 14 days, the last 10 weeks and the last 12 months, and you can open any past day from the date selector. Data builds up from the day Razbin is installed.
Related solutions
You may also be interested in
Checkout and queue management
See when the queue builds, its longest moment and the time customers wait while the till is unattended.
Shopper behavior analytics
See quick exits, browsers, fitting room visitors and purchasers, each counted separately.
Multi-store management
View your stores one by one, in groups or all together, and compare them side by side.
Start knowing your store by the numbers
In a short call, we'll talk through your store and camera setup, then prepare the right installation and quote for you.