Quick exit
Visitors who walk in and leave shortly after. A clue to the first impression your entrance and window make.
Shopper behavior analytics
See what your visitors do in the store
Not every visit ends the same way. Razbin shows quick exits, browsers, fitting room visitors and purchasers separately. You also see fitting room usage, dwell time and the busiest areas of your store.
- Segments
- Fitting rooms
- Dwell time
- Heat map
Visitor segments
How does each visit end?
Razbin reports four segments based on how visitors move through the store. You see each one separately, as a count and as a share of all visitors.
Browsed, no purchase
Visitors who spend time in the store and leave without reaching the checkout. A possible sign of a product, price or service gap.
Fitting room
Visitors who go to the fitting rooms. Shows the hours when people most want to try things on.
Purchased
Visitors who reach the checkout. Shows what share of visits end there.
You can rename the segments and adjust their timings in the app to suit your store.
Fitting rooms
When are your fitting rooms used, and how much?
See how many people go to the fitting rooms, what share of visitors that is and when it peaks. Compare fitting room use with yesterday and last week, up to the same time of day.
- Fitting room visitors and their share of all visitors
- The busiest fitting room hour
- Change versus the same time yesterday and last week
- Charts for the last 14 days, 10 weeks and 12 months
Fitting room measurement needs a camera that covers the way into the fitting rooms.
Dwell time
How long do visitors stay in your store?
See average dwell time hour by hour. Watch how it changes when the store is busy, and review your layout and staffing with that in mind.
Heat map
Which parts of your store get the most use?
The heat map in the management console uses color to show where visitors spend the most time within the area a chosen camera covers. Spot busy and quiet zones, and plan displays and layout around them.
In practice
Decisions that change once you see behavior
Window display
Did the new window work?
After a display change, check the share of quick exits and compare it with the same day last week.
Fitting rooms
No waiting outside the fitting rooms
Send one more team member to the fitting rooms during their busiest hour.
Sales floor
Turn browsers into buyers
When the share of browsers who leave without buying goes up, review when your floor team is free to help customers.
FAQ
About shopper behavior
How are the segments defined?
Segments are based on how visitors move through the store: those who leave quickly, go to the fitting rooms, reach the checkout or leave without reaching it are counted separately. A visit can fall into more than one segment; someone who tries something on and then buys appears in both. You can rename the segments and adjust their timings in the store settings.
Is fitting room measurement available in every store?
It works in stores that have a camera covering the way into the fitting rooms. In the discovery call, we'll check together whether it suits your store.
Is “Purchased” the same as sales data?
No. This segment shows visitors who reach the checkout, based on what the camera sees, and is independent of your sales system. Read alongside your sales reports, it completes the picture of how visits end.
You may also be interested in
Visitor analytics
Count the people walking in, hour by hour, and compare today with the same time yesterday and last week.
Checkout and queue management
See when the queue builds, its longest moment and the time customers wait while the till is unattended.
Fashion, apparel and footwear
Follow shoppers from the door to the fitting room to the checkout, in numbers.
See the unseen. Decide with confidence.
Request a demo to see what Razbin can show you about your store.